Postgraduate Degree Program in UX & Product Design
IEBS Business School
2019 – 2020 • Top 5 of my class. My case study can be found here.
Leading digital products that support real work
I partner with mission-driven organizations to build tools that help people, teams, and communities—while respecting animals, nature, and the world we share.
“She carefully listened to what we wanted, asked the right questions, was detail-oriented throughout the process, delivered drafts within the agreed upon deadlines, was patient with our internal review process, and came up with a final result that responded to our needs and that our team was happy with.”
Rani RobelusCommunication Strategist, GAGGA
I’m a senior product designer combining product strategy, UX, and low-code development to create digital systems that are practical, usable, and aligned with how organizations operate.
Much of my work comes from long-term collaboration with nonprofits and social impact organizations, including projects in gender equity, community services, and environmental and animal protection. This experience shaped my approach: pragmatic, responsible, and attentive to real-world consequences.
I work closely with teams to clarify problems, map workflows, and turn complex processes into clear, maintainable systems.
Animal Rescuer
Connections
Cat Guardian
I’m motivated by building tools that reduce friction and support people’s work while respecting the planet and the sentient beings who inhabit it.
Manifesto
I have spent more than four years rescuing animals, learning from their sensitivity, harmony, and sense of community with the world.
This experience has shown me how my decisions affect lives that do not belong to me and has taught me that systems centered solely on humans must be questioned and rebuilt. Guided by this ethic, I create technology, design, and spaces that reduce harm and restore what has been affected. Because caring is action, a portion of my work goes directly to animal rescue and protection.
For me, designing means asking: Who is left out? Who suffers in silence? How can broken relationships be repaired? I believe humanity does not always act as a species that deserves the planet, and animals and nature show us that life can thrive without our destructive intervention. That is why, in my design and technology practice, I focus not on what humans want to achieve, but on creating systems that respect and amplify the lives of those who share this world with me.
Designing tech that works, without harming people, animals, or the planet.
I don’t design for “users.”
I design for exhausted people, overloaded teams, organizations with limited time, broken processes, and urgent decisions. And I make sure not to harm the world, animals, or the planet any further.
Ethics first: questioning impact before building
Before talking about tools, features, or workflows, I ask questions about values and responsibility:
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What value does this organization place on the environment and ecological limits?
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How are animals and other non-human beings considered—or ignored—within its operations, decisions, or impact?
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Does this system reinforce extractive, human-centered logics, or does it allow space for care, restraint, and accountability?
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What kinds of harm are considered acceptable, invisible, or “external” to the product?
These questions matter because technology is never neutral.
Every system encodes priorities, normalizes certain behaviors, and silently decides whose lives—and whose well-being—count. Only after this ethical ground is acknowledged do I move into problem-solving.
01
Start from friction
I design for people who are tired, overloaded, and trying to get things done with limited time, resources, and patience. I start by understanding where work breaks, where systems slow people down, and where technology adds stress instead of reducing it—while also questioning the broader impact those systems have on communities, animals, and the environment.
In practice, this means:
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Mapping real workflows instead of assumed ones
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Identifying unnecessary steps, duplicated work, and hidden labor
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Questioning who benefits, who carries the cost, and who is made invisible
🎯 This is not romantic research. It’s mapping real operational pain.
02
Build what actually helps
I remove unnecessary complexity, limit features, and focus on clear, accessible flows that respect people’s time, energy, and cognitive load. I use low-code tools strategically—not just for speed, but to build maintainable systems that teams can realistically own.
In practice, this means:
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Fewer screens, fewer decisions, clearer defaults
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Automations that support work instead of intensifying it
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Systems aligned with real team capacity and long-term use
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Conscious design choices that avoid shifting harm onto animals, ecosystems, or other communities
03
Learn from reality and adjust
I treat products as living systems. Once something is in use, I pay attention to what actually happens: where people struggle, resist, or work around the tool entirely. I iterate based on real conditions and unintended consequences, making sure the system continues to support human work without reinforcing harmful or extractive patterns toward other beings or the planet.
In practice, this means:
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Reviewing usage without fetishizing metrics
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Listening to frustration, not just feedback
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Adjusting systems as needs, contexts, and impacts evolve
Collaborating with teams around the world Argentina 🇦🇷 Canada 🇨🇦 Chile 🇨🇱 Ecuador 🇪🇨 Mexico 🇲🇽 Peru 🇵🇪 Spain 🇪🇸 United States 🇺🇸 European Union 🇪🇺 LATAM 🌎
Career landmarks
Tech Companies / Startups
Since 2018
- Product Strategy
- Product Design
- User Experience
- Research
- Data Analytic
- Business Intelligence
- Conversation Design
- Atomic Design
- Design System
- Scrum Framework
NGOs
Since 2017
- Entrepeneur
- Founder
- Project Management
- Design Thinking
- Data Visualizer
- Agile Methodologies
- Visual Design
- Interaction Design
- Usability Testing
- WordPress
Advertising Agencies
2012 – 2017
- Art Director
- Team Lead
- Multimedia
- Web Design
- Mobile Design
- Interaction Design
- Usability Testing
- User Interface UI
- Visual Design
- Illustration
- Branding