Information

Type
Visual Design, Social Media
Client
UN Women
Industry
UN organization
My role
Visual Communicator
Team
Marketing
Platform
Event and Social Media
Tools
Adobe CC, Illustrator, Photoshop
Time
1 month

UN Women presented its Annual Report of results for 2022 during the "Night for Equality" in the company of its allies.

On Monday, June 26, 2023, people from all sectors of society gathered at the Interactive Museum of Economics (MIDE) in Mexico to celebrate women in all their diversity. Governments, businesses, organizations, women's and youth movements, academia, and media were all present to commemorate this occasion.

During the event, UN Women showcased its Annual Report of results for 2022 and the achievements made in collaboration with its allies, who actively participate from various sectors of society.

Noche por la Igualdad 

Noche por la Igualdad 

Noche por la Igualdad 

Noche por la Igualdad 

Noche por la Igualdad 

Noche por la Igualdad 

Digital Invitation

to register for the event

My task involved designing the campaign for the "Night for Equality" event, which included various visual elements such as banners, posters, social media graphics, merchandise, and other designs related to the event. Visually, this campaign emphasized the collective commitment of women to gender equality and highlighted the achievements accomplished by UN Women in 2022.

Campaign Poster

The campaign's visual elements showcased powerful and inspiring imagery of women from diverse backgrounds, highlighting their strength and determination in advocating for gender equality. By portraying women as agents of change, the visuals empowered and motivated others to join the cause.

Twitter: Engaging Social Media

Social media graphics played a crucial role in spreading awareness and attracting participants. These graphics were designed to be shareable, encouraging individuals to share them within their networks and amplify the message of equality.

Reels for Instagram

Ensuring the visual representation was inclusive and diverse was crucial to the campaign's success. By featuring women of different ethnicities, ages, and abilities, the campaign underscored the importance of inclusivity and the shared responsibility in promoting gender equality.

Merchandising

All visual elements adhered to a cohesive branding strategy, featuring the logo and branding colors of UN Women. This consistency reinforced the organization's identity and helped build trust and recognition among the audience.

#Noche por la igualdad #GeneraciónIgualdad 

#Noche por la igualdad #GeneraciónIgualdad 

#Noche por la igualdad #GeneraciónIgualdad 

#Noche por la igualdad #GeneraciónIgualdad 

#Noche por la igualdad #GeneraciónIgualdad 

The Results

The campaign promotes engagement by encouraging individuals to spread them across their networks, amplifying the message of equality.

My contribution

In summary, the visual aspects of the «Night for Equality» campaign played a vital role in conveying the collective commitment of women to gender equality and showcasing the impactful achievements of UN Women. Through empowering imagery, inclusive representation, and coherent branding, the campaign inspired and engaged a broad audience, rallying them to be part of the movement for a more equitable world.

The use of bold and vibrant colors not only caught the audience’s attention but also evoked a sense of enthusiasm and positivity. The color palette aligned with the theme of empowerment and celebration, encouraging people to participate and support the event.

The campaign used storytelling through design, presenting a message of women’s progress and the positive impact of UN Women’s initiatives. By sharing stories, the visuals evoked emotions and further strengthened the audience’s connection to the cause.

Event day #NochexIgualdad #GeneraciónIgualdad

The 'Night for Equality' was a special gathering after three years of pandemic, where prominent advocates for gender equality in Mexico came together to reflect on the challenges that still lie ahead, and likewise, to celebrate the collective commitment of everyone to this cause.