AMA® Website and Branding

Branding

AMA Esthetic Clinic is a premium wellness center that focuses on providing a friendly and customer-centric experience to individuals seeking aesthetic treatments. The clinic aims to create a serene and inviting environment where customers can feel comfortable, cared for, and confident in their journey towards achieving their desired appearance.

AMA prides itself on being warm, welcoming, and approachable. Brand identity reflects a friendly and compassionate approach towards customers, making them feel comfortable and at ease throughout their visit. Transparency is a core value of AMA, they believe in fostering a trusting relationship with their customers by offering honest advice, clear communication, and realistic expectations.

Website

The challenge of this project was aligning messaging to the ethos of the company.
The vision was to extend the experience of beauty enhancement to confer overall benefits to their client's life journey. Research showed that distrust in the quality and responsibility of an esthetic clinic was the prime deterrent against engaging these types of services. This was addressed with messaging and images that assured the safety of the service and encouraged trust in the provider. This combined with the company ethos formed a well-rounded message of overall care and concern for the individual.