Curaka’s Brewing Co.® Landing Page

Craft beer by Curaka

Client was a producer of craft beer in Peru. The brand's namesake, kuraca, was a of concept original to the Incan empire meaning leader. The brand messaging was shaped around the artisanal and natural ingredients of the beer. The company wanted to redefine the relationship between beer and health.

Landing Page

I drafted a wireframe for the customer to review the layout and functionality. The user journey scaffolded the website architecture to produce an experience that conveyed the essence of the product in easy to encounter and interpret design choices.

The target market was comprised of individuals who enjoy going beyond the usual to explore beers with uncommon characteristics and flavor profiles. For these customers, beer drinking is not simply a stand-alone activity, but rather part of a larger culinary experience.

Social Media

I designed a social media strategy conveyed the lifestyle of the user by demonstrating food pairing and event concepts that included Curaka. We educated followers with ingredient origin stories and then elaborated on how those ingredients were processed to form a dynamic product experience that went beyond flavor. This allowed the customer to join our journey to procure ingredients that don't just make a product, but tell a story of a region and people.