Type
Visual Design, Multimedia Design, Social Media
Client
Coordinadora Nacional de Derechos Humanos, DEMUS, Flora Tristán, Entrepueblos, AIETI
Industry
NGO
My role
Creative and Art Director
Team
Book Writer, Printed Media Owner, Stakeholders
Platform
Bookstore, Book Launches, Facebook, Website
Tools
Adobe CC, Illustrator, Photoshop, Premiere, After Effects
Time
2017 - 2019
Mujeres y conflictos ecoterritoriales. Impactos, estrategias, resistencias
is a complete investigation carried out in Peru and Latin America by Rocío Silva Santisteban, which portrays various territory struggles amid the violence of the extractivist development model, and how, especially women, have faced subjugation of economic power in their lives and their places of origin.
I designed the cover and interior for a 190-page book and assisted with print management both in the first and second edition of “Women and Territorial Echo Conflicts: Impacts, strategies, resistance” by congresswomen of Peru, lawyer, journalist, teacher, writer and poet Rocío Silva Santisteban.
This is an analysis of the book
⚡️ Cover
The cover design features a dual image of Andean and Amazonian indigenous women, the protagonists of this book. In this symbiosis, we attempt to depict the tenacious and courageous struggle of those affected by economic interests disrupting their lands, and how they have managed to survive the attacks while transcending the struggle of an entire country to preserve its environment. The book’s protagonists are women in this form of twinning.
⚡️ Interior Design
A panorama of what is far away for many is the reality that Andean and Amazonian women give their lives to protect their lands today and in the future with full-page photographs, newspaper notes, and portraits of their daily struggle. Those who have been harmed by the extractivist onslaught are served by protecting a past that refuses to disappear. It’s been a privilege for the open plans to relieve the struggle of defenders and damage caused in their territories.
Client testimonials
“Juno diseñó el libro "Mujeres y conflictos ecoterritoriales. Impactos, estrategias, resistencias", una reflexión sobre la situación de las mujeres, especialmente indígenas, en torno a los conflictos socioambientales, publicado en una primera edición en 2017 y en una segunda edición en 2018 (versión corregida y aumentada). En ambas versiones Juno trabajó conmigo y con la editora (Agustina Daguerre) de una manera muy profesional, comprometida, respetando los plazos pero sobre todo tremendamente creativa. No es fácil hablar de un tema tan complejo y de tantas violencias; creo que su diseño de la carátula ha sido un gran acierto que se ha seguido usando para otras actividades y trabajos en distintas partes del Perú y América Latina, pero el diseño interno del libro, con las fotos precisas en los capítulos precisos, muy aireados, respetando tremendamente el texto, y consultando con nosotras de manera permanente. El seguimiento de la pre-prensa y el trabajo de la impresión también fue impecable. Altamente recomendable. A mi me encantó trabajar con Juno, es muy talentosa, responsable y buena onda cuando las cosas se ponen tensas.”
Rocio Silva SantistebanMember of the Congress of Peru
“Por la presente quiero dejar constancia que Judith Norabuena, ha realizado los trabajos a continuación mencionados, todos ellos desarrollados en el marco del Convenio “Contribuir a la vigencia plena y efectiva de los derechos y libertades fundamentales de las mujeres, pueblos indígenas y defensores/as de derechos humanos desde el fortalecimiento de la sociedad civil.”, con código 14-CO1-192, de la Agencia Española de Cooperación al Desarrollo, ejecutado en Perú por CMP Flora Tristán, Demus y CNDDHH: - Diseño y diagramación del libro “Mujeres y conflictos ecoterritoriales. Impactos, estrategias, resistencias.” de Rocío Silva Santisteban. - Diseño de materiales gráficos de difusión y convocatoria de actividades como la presentación del
Agustina DaguerreThe representative of EntrePueblos in Peru
mencionado libro y del evento del Foro de ONGD Españolas “Repensar el desarrollo: desafíos para la solidaridad y la cooperación transformadora”. - Diseño y diagramación de módulos de capacitación de derechos para defensoras de cuerpos y territorios. Una propuesta metodológica para la reflexión y la acción, y de la Cartilla de Protección Integral de Defensoras. Los servicios prestados por la consultora se consideran muy satisfactorios, destacando la creatividad, originalidad, dedicación y rapidez en el desarrollo de cada material solicitado. Recomendamos, sin duda, su contratación para futuros trabajos de diseño.”
The Results
There were full houses at all presentations, and everyone got a free copy.
There was extensive coverage of the events by local and international media in Peru and Spain. It is an essential resource on extractivism to this day.
How did the design process go?
In the clients’ brief, the idea was to capture the indigenous and Andean woman, showing how her house, which is the environment, is being destroyed by factories who just want money no matter how it hurts people, the environment, and water. It was shown on both the front and back covers of the book.
This book illustrates through photographs how women leaders defend the land and fight against extractivism, raising their voices in protest against extractivism.
My goal was to translate the client’s vision into the book cover illustration and book layout by meeting with and keeping constant feedback from the client.
After the final design of the book was approved, it was my job to find a printer to produce the second edition. In order to ensure that the color was accurate, I tested various colors and chose the appropriate sheet to print on that could hold enough ink for the full-page color photos without showing through.
Following the printing of the book, I created physical and digital designs for a series of presentations with the author in attendance, accompanied by testimonies from women defenders, interventions by state and civil society representatives, projections, and artistic interventions in order to raise awareness of the problem and to gradually destigmatize women defenders in Peru and worldwide.
3000
books printed
25
Peru and Spain book presentations
5000
posts listed in the Google and Facebook search results
I designed graphics and audiovisual content for public presentations and social networks for the first presentation made at CCELIMA – Cultural Center of Spain in Lima and regions in Peru including Cusco, Cajamarca, Huancayo, Arequipa. The presentation was also shared in Spain and throughout the world.
I have illustrated indigenous and amazonian women for scarves and pillows
