Type
Visual Design, Multimedia Design, Social Media
Client
Mano Alzada
Industry
Digital News
My Role
Website Designer, Creative and Art Director
Team
Front-end developer
Platform
Website built with WordPress
Tools
Adobe CC, Illustrator, Photoshop, Premiere, After Effects, WordPress, Google Analytics
Time
3 months
Founded in February 2018, MA is an independent online newspaper with a feminist and liberal viewpoint. The goal of this independent media outlet is to educate people about diverse issues, democratize information, protect human rights, and be the voice of the voiceless. Real-time reporting of protests in Peru, general news, and articles about xenophobia, LGTBI, Afro-Peruvian issues are all included.
Their primary focus is on current and political issues, decentralizing information and providing it in alternative formats. They also bring to light matters that are often overlooked by the official media. Newspaper sections include Current Affairs, Politics, Opinion, Feminism, Culture, and Society.
Our job was to create the branding + website including:
- Logo
- Social media style guide
- Video editing
- Website built with WordPress
22.7
Number of visits
80.81
The bounce rate
117
Facebook followers
Website built with WordPress
My partner Cesar, the front-end developer for the Revuelta team, and I worked on developing the website together. We talked with the client about what she wanted, and we suggested that WordPress would be a suitable platform for new entrepreneurs, as it is a very complete platform. In which a template can be bought and adapted to the client’s vision.
We were responsible for:
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I showed the client a few template design options and she chose one.
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We assisted the client in purchasing a domain and SSL security for her website.
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It was Cesar, the front-end developer, who installed the template, cleaned it up, added customizations, and integrated social media and security plug-ins.
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Providing analytics and training for the editor was our responsibility.
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My responsibility was to design and implement branding on the website and social media.
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As part of my responsibilities, I designed the logo, colors, graphics, and videos for the page.
Branding: style guide, logo and social media
By establishing Mano Alzada’s brand, we establish a positive image in the minds of potential clients.
By creating a news website, selecting specific corporate colors that associate with the brand, creating a logo and displaying it on social media, we help Mano Alzada build its brand. Our goal with branding is to sell through positioning, communication strategies, and brand personality.
We’ve helped the brand do:
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Make the brand stand out.
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Make sure customers recognize the brand.
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Make a target-audience-specific competitive strategy.
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Make the brand more human.
Color & Typografy
Color Palette
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Dark Pink: the color of the unconventionality and individuality.
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Yellow: the ability to be alert, optimistic, fast, and friendly.
- Black: used to symbolize the darkness and sadness behind the news.
Typography
- Monserrat will be used only for headlines.
- Open Sans represents modernity, clarity, and secondary information. Use it for paragraphs.
Dark Pink
#ff1456
Yellow
#fce44d
Black
#000000
Montserrat
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Open Sans
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
