Information

Type
Wordpress Development and Visual Design
Client
samanthamoody.com
Industry
Communication
My role
Wordpress Developer and Designer
Team
Copywriter
Platform
Website built with WordPress
Tools
Adobe CC, Illustrator, Photoshop, WordPress, Google Analytics
Time
4 months

For my client, I created a WordPress website offering «Writing Services» and «Classes & Consulting».

My client can provide copywriting and editing services by a native English speaker, as well as help people develop their English language skills. The website also includes detailed descriptions of the services and classes available, as well as customer testimonials and pricing information.

My client also offers virtual classes and one-to-one consulting sessions, tailored to each student’s needs. All services are provided in a safe and secure environment, using the latest technology. The website also includes a blog, offering useful advice and tips on how to improve English language skills.

development 

development 

development 

development 

development 

Domain Migration and Theme Installation

In this project phase, I migrated the website's domain to a new hosting provider and installed the theme from beginning to end. I ensured a seamless transition with minimal downtime, meticulously setting up the entire website for a visually appealing and functional interface.

Hosting Configuration and Backup Setup

To guarantee optimal performance and reliability, I configured the hosting environment with the necessary settings and resources. Additionally, I implemented a robust backup system, ensuring data integrity and providing a safety net in case of unforeseen issues.

Custom Code Implementation for Enhanced Support

I introduced custom code integrations into the theme to enhance website functionality and provide tailored support for specific requirements. This allowed me to cater precisely to the client's needs, offering a seamless user experience.

SEO and Website Speed Optimization

With a focus on maximizing online visibility, I conducted a comprehensive SEO optimization strategy. This involved conducting keyword research, refining meta tags, and applying other on-page and off-page techniques to boost search engine rankings. Moreover, I diligently optimized the website's speed, ensuring swift loading times for improved user satisfaction.

Bug Fixing and Third-Party Plugin Compatibility

I was dedicated to addressing any bugs or glitches that arose during the website's operation. I conducted rigorous testing and debugging to ensure a smooth and error-free user experience. Additionally, I made sure that the website remained compatible with various third-party plugins, ensuring seamless integration and expanded functionality.

UI Design and Branding

I took great care in crafting an engaging and aesthetically pleasing user interface (UI) for the website. Working closely with the client, I understood their vision and incorporated their branding elements effectively. The result was a captivating and cohesive website that truly represented the client's identity and message.

«PageSpeed Insights» is a Google tool that measures web page performance on mobile and desktop devices. It provides valuable insights into how well a webpage is optimized in terms of speed and offers suggestions to improve its loading times.

samantha-moody.com now offers enhanced performance, increased accessibility, and a smoother user experience.

Performance

After analyzing the website using PageSpeed Insights, I identified various performance-related issues that were affecting the loading times. With the tool’s help, I optimized images, leveraged browser caching, and minified CSS and JavaScript files. These changes resulted in a remarkable improvement in the website’s performance, with pages loading much faster, reducing bounce rates, and enhancing the overall user experience.

Accessibility

PageSpeed Insights proved invaluable in assessing the website’s accessibility for all users, including those with disabilities. It highlighted areas where I needed to improve accessibility, such as adding alt text to images for screen readers and ensuring proper color contrast for better readability. Making these adjustments helped create a more inclusive and user-friendly website for a broader audience.

Recommendations

The detailed list of recommendations provided by PageSpeed Insights was tailored to the website’s specific needs. It covered various optimization areas, and I diligently followed its advice. By optimizing images, leveraging browser caching, and eliminating render-blocking resources, I witnessed substantial improvements in the website’s loading speed and overall performance.

94%

performance

83

accessibility

92

optimization

These integrations resulted in a user-friendly website, allowing clients to easily book appointments and make payments directly on the site, enhancing overall satisfaction, and streamlining business operations.

Acuity Scheduling:

  • Integrated Acuity Scheduling for seamless appointment booking and scheduling.
  • Clients could conveniently book appointments and explore various meeting time options.

Stripe Integration:

  • Integrated Stripe for secure and efficient online payment processing.
  • Accepted credit card payments directly on the website, ensuring a smooth payment experience.
  • Provided a professional and efficient payment solution for client.

These improvements made the website more interactive, with a notable increase in user engagement and conversions due to well-designed and targeted popups. By effectively capturing leads and promoting special offers, the website formed stronger connections with the audience and achieved its business goals efficiently.

Brave Drag & Drop Widget Builder:

  • Integrated Brave, a free WordPress Conversion widget builder.
  • Created various popups effortlessly for email sign-ups, promotions, and announcements.
  • Drag-and-drop functionality allowed easy customization without coding knowledge.

Enhanced User Engagement and Conversions:

  • The integration of Brave significantly improved user engagement.
  • Popups effectively captured leads and promoted special offers.
  • Improved communication with the audience, driving desired actions on the website.

The integration using Brevo (formerly Sendinblue) for efficient email marketing and automation improved audience communication, engagement, and provided valuable analytics for marketing strategies.

Brevo (formerly Sendinblue) Integration:

  • Integrated Brevo, a powerful email marketing and automation tool, into the WordPress website.
  • Created and sent personalized email campaigns to subscribers, strengthening communication with the audience.
  • Managed email lists, segmented the audience, and tracked email campaign performance.

Valuable Analytics and Insights:

  • Brevo provided valuable analytics, including email open rates and click-through rates.
  • Utilized data to refine marketing strategies for better results.

security 

security 

security 

security 

security 

By combining Wordfence and Limit Login Attempts, I significantly bolstered the website's security with real-time threat intelligence and malware scanning. This security setup provides peace of mind, allowing me to focus on managing the website and providing valuable content.

Additionally, by incorporating Site Kit by Google, I gained valuable and real-time data about the website's performance, traffic, and user behavior.

Wordfence

Wordfence is a comprehensive security plugin that offers various features to protect the website from malicious activities. It provides a web application firewall, malware scanner, and real-time threat intelligence, helping to block and prevent security threats in real-time.

Limit Login Attempts

Limit Login Attempts is a simple yet effective plugin that restricts the number of login attempts from a single IP address. This helps to prevent brute-force attacks by limiting the number of login tries an attacker can make, protecting the website from unauthorized access.

Site Kit by Google

Site Kit by Google on samantha-moody.com offers a holistic view of website performance and user behavior, empowering me to make data-driven decisions and continuously improve the website's overall effectiveness.