Sole® Social Media

The Peruvian brand Sole, manufacturer of hot tubs, kitchen products and other appliances, located in many departments of Peru, commissioned us to reposition the brand as a Peruvian company with experience in the field, friendly and looking to improve families’ lives.

We find that everything Sole manufactures generates heat: hot springs, electric ovens, stoves, etc. In turn, Peruvians are perceived as warm, friendly, generous, supportive, and supportive in general.

There’s a connection between Sole and Peruvians. The connection is warm, rather than temperature, and refers to the warmth of Peruvians. It’s the warmth we show when we’re friendly, generous, and supportive.

We implemented a digital strategy and discovered that Sole products generate more than heat – they generate warm experiences for customers (insight). Based on this finding, we decided to share it on social networks and have our users share it as well.