Huando® Social Media

Peruvian farmer Don Ricardo commissioned us to relaunch Huando, one of the most traditional brands in the country. A lovemark in the minds of consumers over 35 years of age, Huando is remembered and loved.

Rather than pitch the orange’s attributes, we sold nostalgia and appealed to emotions. The goal was to connect people with their cherished memories, reliving memories of a better time.

The aggressive digital strategy we used and appealing to Huando’s nostalgia got us thousands of fans, comments, and shared posts within 2 months on a low media budget. We get juice out of social media!

On Huando’s fan page, we made a farewell post for the 2016 harvest. With a limited budget, we invited the other fruits to make a farewell video. When they took over Huando’s role during the absence of the orange, we were surprised. What they didn’t know was Huando returned in 2017 with a new harvest.

Our mini campaign was a result of the imagination of young people, we managed to execute it on a low budget.

When I was at Olistico, we worked on the «Huando revive sensations» campaign for Agricola Don Ricardo’s Huando brand, which returned after going away in the 80s. Nostalgia is the concept we came up with for this relaunch.