Type
Visual Design, Multimedia Design, Social Media
Client
Terre des Hommes Suisse - El estado de la Trata
Industry
NGO
My role
Creative and Art Director
Team
Copywriter and Client
Platform
Tools
Adobe CC, Illustrator, Photoshop, Premiere, After Effects
Time
3 months
Trafficking in women in Peru is a very serious problem that affects especially the youngest and the poorest.
Faced with this problem, the State has not yet presented answers that allow women to free themselves from sexual exploitation. It is necessary to face the problem from all its complexity in order to unravel and dismantle the chains that allow it.
There are two clear answers to the problem: a gender approach to eradicate inequality, and a budget to make the policies operational. As long as women do not lift themselves out of poverty, trafficking will remain an unsolved problem. We need to generate equality.
Strategy
Goals
Provide a different perspective on the problem of girls and adolescents who are victims of abuse, seeing their rights violated.
Demand that the state investigates and imprisons judges who release human traffickers
Audiences to target
A small group of individuals with specific interests.
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Gender: Female and male
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Age group: 25-40 yrs
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People interested in human rights, housewives, and parents.
Communication
Educate the population about Peru’s trafficking of women.
Educate the various powers of the State about the perniciousness of this system of punishment and confinement and the urgent need for good and total protection.
Naming
"The State of Trafficking" shows, trafficking of women is often disguised as a job opportunity where impunity and violence against women are commonplace.
A typical example is "La Pampa shopping center", where hundreds of men leave illegal camps with gold and silver and are ready to eat, sleep, and buy sex. Everything stays the same while the authorities turn a blind eye.
#HumanTrafficking is a fight against poverty and male chauvinists in Peru. Adolescents and young women are the faces of trafficking.
According to statistics, eight out of ten victims of human trafficking are women, with six of them being girls or adolescents. The communication plan was developed to alert the population to the vulnerability of young women, girls and adolescents.
It also demanded that the state create mechanisms to provide survivors with protection and compensation. Also, an observatory of human trafficking sentences to fight impunity effectively.
A brief history of impunity. The National Council of the Magistracy filed an investigation against the Criminal Chamber that acquitted a trafficker who exploited a 14-year-old adolescent in Madre de Dios.
Five Supreme Court judges (Villa Stein, Hinostroza, Rodriguez, Pariona and Neyra) unanimously released the trafficker who abused a teenager in Madre de Dios for twelve hours per day.
Las niñas no son «damas de compañía», ¿o sí, juez Villa Stein?
La explotación sexual no es trabajo. Las niñas no trabajan bebiendo con adultos, ¿o sí, juez Villa Stein?
La excusa para que la Sala Penal de Lima ratificara la absolución de una tratante fue que esta no manifestó su intención de explotar sexualmente a la adolescente desde un inicio. Juez Villa Stein, ¡la trata no avisa!
La explotación sexual no es natural, no es algo sin importancia, es la vulneración del cuerpo, la vida y el futuro de millones de mujeres, muchas de ellas menores de edad
La explotación laboral a una adolescente en Madre de Dios no fue motivo suficiente para sancionar a una tratante. La Sala Penal Permanente de la Corte Suprema de Justicia de Lima ratificó esta absolución.
Para algunos jueces, la explotación laboral y sexual de menores de edad es normal y no merece una sanción. ¿Qué clase de ley se aplica en el Perú que permite que los explotadores queden libres?
#NiUnaMenos
A number of organizations participated in the #NiUnaMenos march, including Terre des hommes. For the march, I designed posters referencing trafficking of women. Take a look at the whole gallery.
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.